BrandDigi

blog on "inbound marketing & conversion optimization"

How to make money out of events ?

monetizing1

In the last few days, I had the opportunity to attend different kind of events: 1st crowd funding conference in India, BNI NETWORK meet, Dr Design launch by Hysea, HDCF’s panel discussion on 2015 Budget, and Rodinhood Open House. The last one in Mumbai, and all others in Hyderabad itself.

Suddenly it struck me that a lot of events are being underutilized of its opportunities, they themselves are creating.

We here briefly look at some of the avenues that are best leveraged:

Self promotion by organizers:

selfUndeniably, the organizers must use each event to grow bigger, from strength to strength. Leveraging current membership to increasing new members.

For that, they must cite a few advantages that non-members missing, and how the forum/organization is going to be more relevant time & again!

To give good mileage to all sponsorers:

sponcers

Getting sponsorship for any event is difficult, unless the would be sponsorer sees reasonable value in return. No one wants to give away anything for free without any expectation in return.
The key is to make a good proposition they can’t help but take.

Also if the past sponsorers are not coming back to do again, that’s dangerous. That means they have not got what they expected previously. And hence they don’t see any meaning to help you further, in the upcoming events.

If you get a few repeat sponsorers, your job becomes a lot easier in conducting future events. Ideally sponsorers to compete, to contribute their best!

Though difficult, the event organizers must be able to define the RoI for them, and in metrics that interest them, even if they dont ask explicitly.

Souvenirs/ Swag:

Souvenirs

This makes attendees remember the event & the organizers for sometime, as long as it offers some value / service.

Also this presents a lot of branding / marketing opportunities, the organizers can sell to sponsorers & other vendors.

And often this may not cost much, and it’s more of a project management.

 

 

Feedback forms

feedbackAlong with souvenirs, if feedback forms are given, you have best chance of getting some very useful info….from participants.

 

 

 

 

 Membership forms

membership
If your goal is increase membership, apart from making the event successful, adding membership form helps.
Also it gives enough info to people who like to join later. That’s indirectly preparing them to be member.

 

Message from Stage

message
In any event stage or dais is the most important place, and centerpiece of attention for all. The program schedule must be planned in such a way that, there’s slot intended for supporting the organizations goal, and the communication to be perfectly crafted marketing pitch, and it should be brief.

This must be
Not too obsessive, but a must : a subdued, but uncompromising, well planned communication

Other monetizing / money making opportunities:

monetizing1

Like in-film advertising, in-event partnerships to be considered.
A lot depends on quality & quantity of crowd you are able to pull for the event, and how you negotiate with vendors etc.

Some Donts:
photos of core members, or special privileges to them – it makes all others outsiders or feel abandoned etc while Group photos of whole attendance might be good ideA.
Also honoring one two people of the organization helps indirectly sell the organization to new as well as to the existing members.

Ideally there is a lot more you can do, by letting your creative juices flow.

Hope this article makes you think hard before planning for your next event, and would be delighted to know any feedback. Thanks for your time.

3 websites could have made User Experience a lot more sense !

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Website is any business’s best marketing tool, no discussion required.

For businesses predominantly web based, website is nothing less than oxygen for life. But many companies, including some big blue chips,  have not been giving enough importance  to web design, that so directly impacts user experience, and hence business ( aka Revenue).

Here we had a look at some local Hyderabad based SMEs, how they are doing in terms of user experience design, of their websites, and also mentioned how we can help improve it.

GDH

www.GetDomesticHelp.com is new age site to help with attending to all domestic household work.

Logo is too much of ‘we’. It can be better as ‘we verify, train, and place’. Only a suggestion, we won’t go beyond that though, here.

This current site of getDomesticHelp.com is a far better in many aspects, compared to their old website.

The image (#1) on the home page  is misleading, to say the least, for a furniture site, and is not giving right message to visitors. Hence we proposed a  better image option, as shown.

Also the side box (#3), for choosing different help options, not all that great, and is actually confusing confusing. In our suggested image, we removed the two buttons at the bottom, that will make it simple to choose among the given options.

For an average person, who wants to have a view what‘s there before buying ( giving mail id /phone numbers) into something,  this will not look good! Hence suggest the site owners to allow visitors to have a glimplse of the kind of profiles they can choose inside, without revealing their identities/coordinates.

(#5)  ‘how it works’ was given major facelift in our suggested solution, which is more contextual.

 


gdh-theme

 

 

MeraEvents

Mera--Events

Here too, we identified a few, where it can make maximum difference for www.meraevents.com site visitors.

Total home page is outmoded, and redundant. The home page banners (#1) can be done splendidly, the menu (#2) at the top right corner, can be done away with.

The difference between Advance Search & General Search is silly. Menu-search box (#3) can be improved/optimized a lot, for look & functionality.

See how better the look & design, by addressing just these.

Also footer not used properly. Instead of bland footer (#6), we have done major change by making it look spontaneous & intuitive!

Hope the site owners will think seriously & make it better.

i-lend

i-lend.in is an innovative platform that promotes peer-to-peer lending, and this is again website-driven.

Their site has been the same for quite some time. I-lend.in requires too much info to be processed, while most visitors are not ready while browsing, even while making financial transaction !

Couple of points, from our quick observation of the website:

  • A lot of text is there, it should be reduced by at least 70%. (No one is reading that much!) This can be accomplished by moving all text into extensive terms & conditions sections.
  • You can increase your conversions by putting a simple 90 seconds animation video :  to show ‘How it works’ on home page.
  • ‘Discussion forum’ might be a better option, where all can come & discuss ( read relevant traffic), which can be easily moderated, as required.
  • Groups must be done away with. ‘Blog’ can also be removed, and the respective content can be under ‘resources’ , next to terms & conditions,andpress releases etc
  • Differentiation: Most important of all, peer2peer process has to be emphasised, told why/how it is a better option, in the light of existing bank, credit card, or other conventional options.

Trust the image suggested can make a lot of difference to the site’s user experience, and hence the positive vibes can mean an increased business.

  i-lend-in


 

Bonus

www.irctc.co.in

The site is sure to give you headaches, with multiple scrolls all over their home page. If not for the railways contract (& other similar) is exclusive, the site is sure to drive away most of its visitors.

Tolerance levels are very low for website visitors, especially if there’s another option that will become death-knell for this site. No doubt it must be losing crores of rupees by creating such pathetic UI/UX, and missing opportunities to leverage its current monopoly.

 

This has to be in brief article slightly covering a few SMEs, and IRCTC ( as it was recently in the news, as Government is looking to accelerate its growth).

Closing….

We believe these suggested changes can help a lot in spreading the word, and in leveraging the website.

We strongly suggest frequent optimization test process, to constantly drive website performance to the peak. Can contact us for further info reg the same.

Trust you find this article serves as a primer for UI/UX for novices and other businesspeople, and feel free to add if you think it will add more value to the discussion.

Digital Marketing – The Key Question Is To Do In-house Or To Outsource !

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When you own a company which like all others is doing business online then you have to take care about its digital marketing. Now the questing is to hire a SEO firm or learn to do it yourself or have an in house team to handle it. It is very tough to find an answer to these questions.2013-08-23 15:34:52Depending on the type of business and the work at hand in some cases outsourcing may be the best choice. While in some cases building an in house team may come handy and doing it yourself may also be a good option. A mix of the alternatives available may also come to your rescue. Online or digital marketing may include terms like search engine optimization (SEO), pay-per-click or PPC management, web design, online PR, content marketing, brand journalism, email marketing, mobile marketing.

Let us discuss about some of the major factors that will help you take the correct decision on choosing what is appropriate for your business:digital marketing 1What will be the Expenses involved?

You have to give a thought to what will be the expenses of Digital Marketing whether you are planning it to be in house or outsourced. Anything less than 200 USD per month will not be enough if you are planning to outsource as anyone who is ready for this rate are sure to be fake.

If you decided to do it yourself running an efficient online marketing campaign will cost you at least $3,000 per month. On the other hand the cost of hiring an in-house SEO professional will cost you at least $50,000 per year for an entry-level SEO professional who has few months of experience. For an experienced SEO professional with two to three years of experience you will have to shell out $70,000.digital marketing 2How much your business is dependent of digital marketing?

If online marketing is a critical part of your business say you are an online retailer who has millions in the bank and your entire business depends on how you execute your online marketing strategy then this is the scenario when you would want to have at least some sort of in-house team in spite of engaging in some outsourcing. You should learn some SEO as your entire business depends on it. Also as it is mission-critical online marketing has to be something you get educated about and get involved in.

On the other hand if your business can run without online marketing then there is less reason to do your SEO and other online marketing work in-house. You can utilize this time focusing on your core competency rather than worrying about SEO.digital marketing 3Do you have the required Experts available?

Now say you have analyzed the above two questions and you do not have budget albeit you still need to do online marketing then your only choice is to go in-house and do it yourself. Now you have to look at the expertise and if you don not have the required expertise then you have to learn.

If learning looks cumbersome and you have some budget to hire someone in-house but you may still have trouble finding the right expertise in your area. Depending on the location where your business is set up you may find plenty or less SEO experts. The same challenge is there when you are hiring a firm. Solution is you can always outsource or hire long distance relying on phone, email, video conferencing and other tools for communication.

You can also hire and manage in-house talent long distance. Though it may you a bit uneasy to work with people whom you cannot see face to face. Being open to working long distance will only increase the expertise available to you.digital marketing 4How much control you have after outsourcing?

Outsourcing does not mean that you will be losing all the control or will be out of touch with what is going on with your marketing. You will proactively monitor how the firm you have outsourced to is performing and helping your business grow. At any point if you have any concerns you have all the rights to question them and get a clarification.

The answer for when you should do your own digital marketing in-house rather than outsourcing it is not easy. You have to do a lot of research and consider all the factors.

If you are planning to outsource your digital marketing Branddigi is one of the best partners that you can rely on. So pick up your phones dial the number and get in touch with our experts at Branddigi.