May 29

Edgy mobile apps that redefine viral marketing


Definition of Viral Marketing While it can be challenging  to know exactly how you should promote any good application, here are some top apps, where the app growth is very much part, and embedded with in app itself and that worked phenomenally. Top 5 edgy apps with viral growth strategies 1. Words with friends words […]

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Apr 06

Will Myntra’s app-only gamble pay off?


  With the latest news that Myntra – the largest online fashion retailer in India is going to shut the traditional shop from 1st May 2015, it has become imperative to go back to the online retailing industry with the latest statistics and analyze the impacts. Flipkart had acquired Myntra in 2014 and Mr. Bansal […]

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Mar 30

How to make money out of events ?

Business , event marketing

In the last few days, I had the opportunity to attend different kind of events: 1st crowd funding conference in India, BNI NETWORK meet, Dr Design launch by Hysea, HDCF’s panel discussion on 2015 Budget, and Rodinhood Open House. The last one in Mumbai, and all others in Hyderabad itself. Suddenly it struck me that […]

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Mar 23

3 websites could have made User Experience a lot more sense !


Website is any business’s best marketing tool, no discussion required. For businesses predominantly web based, website is nothing less than oxygen for life. But many companies, including some big blue chips,  have not been giving enough importance  to web design, that so directly impacts user experience, and hence business ( aka Revenue). Here we had a look […]

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