blog on "inbound marketing & conversion optimization"

5 Social Media Tips To Boost Your Real Estate Business

Are you planning to expand or market your real estate company? If yes, then here are 5 social media tips that will take your business to a whole new level.

Social media has changed the way businesses function these days. From start-ups to multinational companies, everyone is adopting social media marketing to attract customers, increase revenue, and multiply profits. If you are managing a real estate business, you can use this ever growing platform to market your business better. By following a few simple tips, you will be attracting home buyers and investors in no time at all.

  1. Choose Your Social Media Platforms

Ideally, you should select a minimum of two to three social media platforms to kick-start your marketing strategy. From the various options available, it would be advisable to start from Facebook and Twitter as these sites encompass a large number of visitors. Apart from these, you can also set up an account on Instagram or Pinterest. These photo-sharing platforms can help you connect with your target audience through interesting photographs and witty captions.

  1. Connect With Your Audience Regularly

Will you remember what’s going on in a friend’s life if they post only once in 6 months? The same could happen to your company if you don’t connect with your audience on a regular basis. Social media users are impatient and keep looking for new and refreshing content every day. If you don’t post often, chances are your audience will forget about you or even unfollow you. Therefore, remember to post a picture or tweet at least once in a day. Make the post interesting, interactive, and relevant.

  1. Curate Content Smartly

When you are trying to market your brand through social media, remember not to oversell your product. Marketing pundits suggest the 80/20 rule when you are using a social media platform. According to this rule, 80 percent of your content should focus on topics like lifestyle, real estate news, and home décor. The remaining 20 percent can directly deal with the product you’re offering or your brand in general.

Also, if you are posting blog articles on social media sites to keep your readers engaged, remember to link it to your company’s site. For example, if you are listed on the CommonFloor website as a property dealer, include that information in your blog articles.

  1. Give Interesting Local-Area Information

When people are looking for a home, they don’t just concentrate on the property alone. Nowadays, people want to live in an area that is abundant with schools, hospitals, shopping malls, restaurants, pubs, and other social places. Therefore, you should update posts that give out information about a particular neighborhood. For instance, let’s assume your real estate company is based in Indiranagar, Bangalore. You can post about the best restaurants in that area and how it has a green and clean environment. You can also update your audience about the latest infrastructural developments in Indiranagar. Post that you can move on to other localities and eventually cover other cities as well. This will prove your mettle as a real estate expert, attract investments, and increase your audience base.

  1. Keep a Track of Your Posts

No matter how many posts you put up on social media, it is important that they reach your target audience. Remember to check how the posts have fared at the end of the day. Facebook lets you know how many visits your page has garnered and you can use this information to improve the quality of your posts. On other sites like Twitter and Instagram, you can measure the popularity of your brand by checking your follower count or the number of retweets/likes you receive for each post. If you think your company is not getting enough attention, it’s time to rework your social media skills. Start by hosting contests, putting up interactive posts, and making it a point to connect with your audience as much as possible. You can also use real-estate related hashtags to promote your content.

Social media is an interesting and powerful platform, which can help you popularize your business. So, if you haven’t adopted this marketing strategy yet, now is the time to so. Utilize the tips given above and give that much-needed boost to your real estate business.


Will Myntra’s app-only gamble pay off?



With the latest news that Myntra – the largest online fashion retailer in India is going to shut the traditional shop from 1st May 2015, it has become imperative to go back to the online retailing industry with the latest statistics and analyze the impacts.

Flipkart had acquired Myntra in 2014 and Mr. Bansal is the CMO for the Flipkart/Myntra business. As per figures quoted, Myntra acquires about 80% traffic and 70% sales from the mobile platform.

Does this translate to the fact that rest of the traffic, which is 20% that is responsible for the rest of the 30% sales shifts to the mobile platform or Myntra ends up losing revenue partly (from those who do not convert)?

Becoming the only mobile app-based retailer could be a pioneering step but at what cost? If this experiment succeeds, will Flipkart follow suit?

Let us look at some statistics:

  1. India has about 405 million unique mobile subscribers as of now and over 60% of them use mobile internet. That brings the figure to about 240 million.
  2. Smartphone prices have dropped and about 70% Smart phones sold in India last year are in the sub $200 category.
  3. About 13 to 14% Indians research products on laptops/ desktops before making an online purchase decision and about 9% do that on a Smartphone or a tablet.
  4. 71% of mobile users prefer researching using a browser and the rest 29% use mobile apps to do the same.
  5. Indian ecommerce market is slated to grow to 1 lakh crores by end of 2015.

Going by the above statistics, the market has a long way to go, assuming that the online retail market caters to only 0.6% of the total retail industry in India.


Is the move by Flipkart/Myntra alliance -


  1. Futuristic: Yes, in the sense that the rigmarole of browsing and choosing is a waste of time and in the consumer knows what he wants, it is easier to buy on a mobile app, since it is faster and saves resources.
  2. Secure: With more and more security features being ramped up, it will be safer using the mobile app instead of a browser.
  3. Smartphone: Penetration has certainly gone up and is going up daily, but we need to look at preferences. People who have been using smart phones forever also do not use it to shop.


  1. Getting the word across: Myntra would need a giant advertising campaign to get the message across, which, I guess is already underway.
  2. Getting people to use the app: Well, this is entirely is a personal choice, given me, I would not use a Smartphone to buy anything, the reasons being smaller display for merchandise, not used to it as a habit.
  3. Limitations: Smart Phone usage pattern is unique to everyone, so is browser usage, however, Myntra is changing a tradition. Considering that most high value purchases are made in the 30-50 age groups (approximately), changing their buying habits is a difficult task. Also, while buying gadgets and high value items, Indians have just shifted from traditional to online mode.
  4. Target: For the target audience that looks at fashion and at younger age, this could be a hit, but since Flipkart also deals in many other things, it may not follow suit. It will all depend on how the Myntra experiment goes in the shorter run.
  5. Internet: With internet usage rising steadily, this move could be good, however connectivity issues in rural areas persist. While downloading the mindset of the user is positive, but once it fails for some reason, the mindset could turn negative.

The big question is “Is the online shopper ready to make the transition?” Or will he/she opt for the competition as long as it exists, in the present browser based mode. Considering that the prices, coupons, deals, merchandise and other factors remain competitive, the biggest question is “Why should a user change his/ her buying habits when don’t get an advantage?” The closing option is a critical one, and cannot be ignored, given that the Indian consumer is a more cautious one.

Will Myntra offer new sops/ better discounts?


Or, will it ride on the singular pioneering effect that this move is going to usher in?

Being the first to set a trend, Myntra might be taking a small hit as far its sales go and this move may also erode its market share. However, we do hope this works in the long term to save costs and effort.

All we can do is wait and see, how Myntra grows, how the shopper changes and how this move effects the entire Indian online shopping niche.

If you have a different take on this new development, please feel free to comment or contact us

How to make money out of events ?


In the last few days, I had the opportunity to attend different kind of events: 1st crowd funding conference in India, BNI NETWORK meet, Dr Design launch by Hysea, HDCF’s panel discussion on 2015 Budget, and Rodinhood Open House. The last one in Mumbai, and all others in Hyderabad itself.

Suddenly it struck me that a lot of events are being underutilized of its opportunities, they themselves are creating.

We here briefly look at some of the avenues that are best leveraged:

Self promotion by organizers:

selfUndeniably, the organizers must use each event to grow bigger, from strength to strength. Leveraging current membership to increasing new members.

For that, they must cite a few advantages that non-members missing, and how the forum/organization is going to be more relevant time & again!

To give good mileage to all sponsorers:


Getting sponsorship for any event is difficult, unless the would be sponsorer sees reasonable value in return. No one wants to give away anything for free without any expectation in return.
The key is to make a good proposition they can’t help but take.

Also if the past sponsorers are not coming back to do again, that’s dangerous. That means they have not got what they expected previously. And hence they don’t see any meaning to help you further, in the upcoming events.

If you get a few repeat sponsorers, your job becomes a lot easier in conducting future events. Ideally sponsorers to compete, to contribute their best!

Though difficult, the event organizers must be able to define the RoI for them, and in metrics that interest them, even if they dont ask explicitly.

Souvenirs/ Swag:


This makes attendees remember the event & the organizers for sometime, as long as it offers some value / service.

Also this presents a lot of branding / marketing opportunities, the organizers can sell to sponsorers & other vendors.

And often this may not cost much, and it’s more of a project management.



Feedback forms

feedbackAlong with souvenirs, if feedback forms are given, you have best chance of getting some very useful info….from participants.





 Membership forms

If your goal is increase membership, apart from making the event successful, adding membership form helps.
Also it gives enough info to people who like to join later. That’s indirectly preparing them to be member.


Message from Stage

In any event stage or dais is the most important place, and centerpiece of attention for all. The program schedule must be planned in such a way that, there’s slot intended for supporting the organizations goal, and the communication to be perfectly crafted marketing pitch, and it should be brief.

This must be
Not too obsessive, but a must : a subdued, but uncompromising, well planned communication

Other monetizing / money making opportunities:


Like in-film advertising, in-event partnerships to be considered.
A lot depends on quality & quantity of crowd you are able to pull for the event, and how you negotiate with vendors etc.

Some Donts:
photos of core members, or special privileges to them – it makes all others outsiders or feel abandoned etc while Group photos of whole attendance might be good ideA.
Also honoring one two people of the organization helps indirectly sell the organization to new as well as to the existing members.

Ideally there is a lot more you can do, by letting your creative juices flow.

Hope this article makes you think hard before planning for your next event, and would be delighted to know any feedback. Thanks for your time.