"inbound marketing & conversion optimization" blog

The 5 best social media management tools one must know

best social media management tools

Managing your social media accounts and marketing efforts while you are on the go shouldn’t be a difficult task. While it can be difficult to manage a large-scale marketing effort, it certainly helps if you can put a little bit of time into your marketing campaigns while you are on the go.

Here are some top social media management tools that make it easier to manage each one of your campaigns on desktops as well as on mobile devices.

1. HootSuite

For managing twitter and other social media accounts HootSuite has long been one of the standard programs for marketers. Hootsuite is available on android and Apple applications and with the help of some of the tools that it has to offer you can create scheduled posts, contests, as well as actively monitor your social feed to provide better customer service. Hootsuite currently has support for Instagram, Twitter, Vine and Pinterest. You can launch social media campaigns inside of 2 min. and start building your brand.

2. Mention

if you are the type of marketer that likes to emulate other successful marketing campaigns you may find some help from a social listening tool. Mention is a tool that helps you to identify various keywords in social media updates, blog posts and more. It can not only help you with developing your marketing strategy but with reputation management as well. Identify important keywords to your business and see what your competition is doing as well as how effective your marketing campaign has become.


for making social media marketing easier IFTTT is the ultimate automation tool. Imagine the ease of being able to post just one new link to your Twitter account and have it blasted out across all of your social media accounts. IFTTT has 200 different channels that you can combine for posting and sharing. Create connections between your social media channels and automate your marketing effort.

4. Tweetbot

Tweetbot also has its own mobile app making it easier to sort through all of the channels on twitter, tweet, respond and replied directly from the app itself. Tweetbot is much easier than using the web client on your phone for managing all of your twitter accounts and it makes it seamless to switch between a business account and personal account.

5. Sprout social

for engaging a large audience across various social media accounts, sprout social is one of the best ways to stay productive on the go. With ongoing keyword monitoring, analytics, publishing tools as well as a collaboration structure it’s possible for multiple employees to manage and post to your social media accounts. Although sprout social isn’t a free service to use, it’s one of the best corporate tools for managing large-scale social media campaigns.

These are the best social media management tools, for your online social marketing effort and remember that all of these are available on smartphone devices as well!

Feel free to refer if you have any other major tool, that can be added to this list!

Facebook tweaks newsfeed to ensure slowerspeeds do not hamper the experience

Facebook, on October 6th announced that it was adjusting the views in the news feed

according to the user’s priority and ensuring that the feed loads despite slow internet

connectivity on mobiles.

People across the developing world are getting online at a furious pace, especially

in the emerging markets where connections speeds are in the range of 2G.

Connecting to Facebook for users in these markets is a challenge especially on the

mobile internet. With the vision that all users should be able to access the social

network seamlessly without the dependency of device and connection speeds,

the New Feed team from Facebook has taken on the challenge to make the network available to all such users.


Aimed to ensure that the developing world is not devoid of regular news feeds

due to 2G speeds in most areas of developing countries, Facebook is making

certain technical adaptations. In fact, India has awesome 3G connectivity;

however, it is still limited to urban cities and bigger towns.

Most Indians have to make do with 2G connectivity, especially while traveling by road or by train.


Using Facebook’s own open‐source “Network Connection Class,” the world’s

leading social network can collect data about the internet speed of the user.

Facebook will subsequently serve the news-feed content in an appropriate

manner, stripping out videos and adjusting images with text.


As a result of these tweaks, users on slower (2G or lesser speed) connections will

get to see more text and photo updates and lesser videos (more bandwidth is

required for video streaming). The news-feed from hereon will load in the

background while the user is browsing through the current story. The loading will

ensure that it prioritizes the current view and it will not be disturbed in anyway.

Changes in feeds will also be loaded automatically (edits, more comments or

likes). Also, the tweak will not retrieve the older feed again; it will only update the

changes, a big save on data for most Facebook addicts. To add, presently

Facebook loads images in a progressive JPEG format which means that the image

will be visible in a lower quality while it loads in the background. Once loaded, it

will be of the real resolution.


As per Facebook, the net result of such tweak is that users will always have stories

to scroll across and it will stay that way even if the connection is extremely slow

or even if there is no connectivity at all. The news-feed will display older stories in

such situations and will update automatically when the connectivity is restored.

The Facebook marketer’s perspective

Though the social media giant did not elaborate on how it is going to treat

advertising through this new feed tweaks, a skilled Facebook can expect to get

more from his or her efforts.


a. Firstly, the in line advertisements will get more time on the timeline

effectively for more exposure, though the adverts may need a little

tweaking with respect to viewership audience.


b. The in line adverts can be used for customer engagement without the

interference of the internet. Getting some offline quizzes or polls to be

cached when the advertisement is viewed can be a possibility but would

need some coding.


c. Images used in the in line advertisements need to be in the progressive

JPEG format to ensure that bandwidth effect is minimized.


d. The right‐column text adverts may have to go as a result of this tweak, so

investing on those for emerging markets may not be a good idea unless the

target audience is specific to cities where 3G connectivity steals the show.

Assuming that Facebook would not remove the advertisements as a result of

these tweaks, the only changes from a marketing perspective should be to

ensure that the adverts load fast enough [smaller footprint] and making them

interactive for user engagement.


A Facebook blog post said “Even though we load stories from previous visits to

News Feed, we don’t re‐retrieve these stories that you have already seen, so we

aren’t wasting more data. However, if something about the story has changed —

for example if the number of comments and likes has changed or if the post was

deleted — we will make updates when you see the story again.”

5 Social Media Tips To Succeed in Real Estate

Are you planning to expand or market your real estate company? If yes, then here are 5 social media tips that will take your business to a whole new level.

5 Social Media Tips To Succeed in Real Estate

Social media has changed the way businesses function these days. From start-ups to multinational companies, everyone is adopting social media marketing to attract customers, increase revenue, and multiply profits. If you are managing a real estate business, you can use this ever growing platform to market your business better.

By following a few simple tips, you will be attracting home buyers and investors in no time at all.

  1. Choose Your Social Media Platforms

Ideally, you should select a minimum of two to three social media platforms to kick-start your marketing strategy. From the various options available, it would be advisable to start from Facebook and Twitter as these sites encompass a large number of visitors. Apart from these, you can also set up an account on Instagram or Pinterest. These photo-sharing platforms can help you connect with your target audience through interesting photographs and witty captions.

  1. Connect With Your Audience Regularly

Will you remember what’s going on in a friend’s life if they post only once in 6 months? The same could happen to your company if you don’t connect with your audience on a regular basis. Social media users are impatient and keep looking for new and refreshing content every day. If you don’t post often, chances are your audience will forget about you or even unfollow you. Therefore, remember to post a picture or tweet at least once in a day. Make the post interesting, interactive, and relevant.

  1. Curate Content Smartly

When you are trying to market your brand through social media, remember not to oversell your product. Marketing pundits suggest the 80/20 rule when you are using a social media platform. According to this rule, 80 percent of your content should focus on topics like lifestyle, real estate news, and home decor. The remaining 20 percent can directly deal with the product you’re offering or your brand in general.

Also, if you are posting blog articles on social media sites to keep your readers engaged, remember to link it to your company’s site. For example, if you are listed on the CommonFloor website as a property dealer, include that information in your blog articles.

  1. Give Interesting Local-Area Information

When people are looking for a home, they don’t just concentrate on the property alone. Nowadays, people want to live in an area that is abundant with schools, hospitals, shopping malls, restaurants, pubs, and other social places. Therefore, you should update posts that give out information about a particular neighborhood. For instance, let’s assume your real estate company is based in Indiranagar, Bangalore. You can post about the best restaurants in that area and how it has a green and clean environment. You can also update your audience about the latest infrastructural developments in Indiranagar. Post that you can move on to other localities and eventually cover other cities as well. This will prove your mettle as a real estate expert, attract investments, and increase your audience base.

  1. Keep a Track of Your Posts

No matter how many posts you put up on social media, it is important that they reach your target audience. Remember to check how the posts have fared at the end of the day. Facebook lets you know how many visits your page has garnered and you can use this information to improve the quality of your posts. On other sites like Twitter and Instagram, you can measure the popularity of your brand by checking your follower count or the number of re-tweets/likes you receive for each post. If you think your company is not getting enough attention, it’s time to rework your social media skills. Start by hosting contests, putting up interactive posts, and making it a point to connect with your audience as much as possible. You can also use real-estate related hashtags to promote your content.

Social media is an interesting and powerful platform, which can help you succeed in real estate. So, if you haven’t adopted this marketing strategy yet, now is the time to so. Utilize the tips given above and give that much-needed boost to your real estate business.


Edgy mobile apps that redefine viral marketing

Definition of Viral Marketing

While it can be challenging  to know exactly how you should promote any good application, here are some top apps, where the app growth is very much part, and embedded with in app itself and that worked phenomenally.

Top 5 edgy apps with viral growth strategies

1. Words with friends

words with friends is an excellent application because it creates highly engaging content that promotes social sharing. Applications like words with friends start gameplay only after you connect with people across a social network. This means that you have to first sign into the application and invite friends before you can get started and playing. With this gameplay the app creator ensured that one person playing will bring in other players too.

2. Acting out, charades for the I-phone

acting out is an excellent platform because it satisfies the need for us to connect while engaging us, to enjoy as we connect. Acting out is like video chat only with the object of the game involved as well. The app creators made a video platform where the game happens with friends, only after they are invited. This encourages social sharing and communication on the platform.

3. Candy crush

Candy crush perhaps one of the most popular edgy app and it utilizes the one click rule. Users on Candy crush can unlock extra levels by connecting with other individuals over Facebook. With one simple click users can invite other users to unlock new aspects of the game. This is marketing that does itself.

4. Tinder

Tinder is an extremely edgy app and it falls in the adult dating category.
The edginess with Tender however is its Facebook connect feature as well as the invite button. As soon as a user runs out of matches for the day or runs out of matches in general they can invite some of their friends or send out a social media share with the click of a button.
Having a finite number of users, swipes or actions before a user has to complete a social share is an excellent way to continuous growth.

5. Adventure capitalist

this is an edgy application that takes on marketing in a new way. Rather than marketing its product directly to users the creators of this application opened up an advertising market to give players a boost. Players can view advertisements for various apps in the app market to boost their progress in the game each day. This means that the app creators are earning money on every advertisement viewed on their system while rewarding players with a base bonus on their progress. Utilizing this technique, creator is set to not only profit from boost in the game but from advertising revenues in partnerships with other app creators.
You may ref here for a detailed walk through about app marketing

Will Myntra’s app-only gamble pay off?



With the latest news that Myntra – the largest online fashion retailer in India is going to shut the traditional shop from 1st May 2015, it has become imperative to go back to the online retailing industry with the latest statistics and analyze the impacts.

Flipkart had acquired Myntra in 2014 and Mr. Bansal is the CMO for the Flipkart/Myntra business. As per figures quoted, Myntra acquires about 80% traffic and 70% sales from the mobile platform.

Does this translate to the fact that rest of the traffic, which is 20% that is responsible for the rest of the 30% sales shifts to the mobile platform or Myntra ends up losing revenue partly (from those who do not convert)?

Becoming the only mobile app-based retailer could be a pioneering step but at what cost? If this experiment succeeds, will Flipkart follow suit?

Let us look at some statistics:

  1. India has about 405 million unique mobile subscribers as of now and over 60% of them use mobile internet. That brings the figure to about 240 million.
  2. Smartphone prices have dropped and about 70% Smart phones sold in India last year are in the sub $200 category.
  3. About 13 to 14% Indians research products on laptops/ desktops before making an online purchase decision and about 9% do that on a Smartphone or a tablet.
  4. 71% of mobile users prefer researching using a browser and the rest 29% use mobile apps to do the same.
  5. Indian ecommerce market is slated to grow to 1 lakh crores by end of 2015.

Going by the above statistics, the market has a long way to go, assuming that the online retail market caters to only 0.6% of the total retail industry in India.


Is the move by Flipkart/Myntra alliance –


  1. Futuristic: Yes, in the sense that the rigmarole of browsing and choosing is a waste of time and in the consumer knows what he wants, it is easier to buy on a mobile app, since it is faster and saves resources.
  2. Secure: With more and more security features being ramped up, it will be safer using the mobile app instead of a browser.
  3. Smartphone: Penetration has certainly gone up and is going up daily, but we need to look at preferences. People who have been using smart phones forever also do not use it to shop.


  1. Getting the word across: Myntra would need a giant advertising campaign to get the message across, which, I guess is already underway.
  2. Getting people to use the app: Well, this is entirely is a personal choice, given me, I would not use a Smartphone to buy anything, the reasons being smaller display for merchandise, not used to it as a habit.
  3. Limitations: Smart Phone usage pattern is unique to everyone, so is browser usage, however, Myntra is changing a tradition. Considering that most high value purchases are made in the 30-50 age groups (approximately), changing their buying habits is a difficult task. Also, while buying gadgets and high value items, Indians have just shifted from traditional to online mode.
  4. Target: For the target audience that looks at fashion and at younger age, this could be a hit, but since Flipkart also deals in many other things, it may not follow suit. It will all depend on how the Myntra experiment goes in the shorter run.
  5. Internet: With internet usage rising steadily, this move could be good, however connectivity issues in rural areas persist. While downloading the mindset of the user is positive, but once it fails for some reason, the mindset could turn negative.

The big question is “Is the online shopper ready to make the transition?” Or will he/she opt for the competition as long as it exists, in the present browser based mode. Considering that the prices, coupons, deals, merchandise and other factors remain competitive, the biggest question is “Why should a user change his/ her buying habits when don’t get an advantage?” The closing option is a critical one, and cannot be ignored, given that the Indian consumer is a more cautious one.

Will Myntra offer new sops/ better discounts?


Or, will it ride on the singular pioneering effect that this move is going to usher in?

Being the first to set a trend, Myntra might be taking a small hit as far its sales go and this move may also erode its market share. However, we do hope this works in the long term to save costs and effort.

All we can do is wait and see, how Myntra grows, how the shopper changes and how this move effects the entire Indian online shopping niche.

If you have a different take on this new development, please feel free to comment or contact us

How to make money out of events ?


In the last few days, I had the opportunity to attend different kind of events: 1st crowd funding conference in India, BNI NETWORK meet, Dr Design launch by Hysea, HDCF’s panel discussion on 2015 Budget, and Rodinhood Open House. The last one in Mumbai, and all others in Hyderabad itself.

Suddenly it struck me that a lot of events are being underutilized of its opportunities, they themselves are creating.

We here briefly look at some of the avenues that are best leveraged:

Self promotion by organizers:

selfUndeniably, the organizers must use each event to grow bigger, from strength to strength. Leveraging current membership to increasing new members.

For that, they must cite a few advantages that non-members missing, and how the forum/organization is going to be more relevant time & again!

To give good mileage to all sponsorers:


Getting sponsorship for any event is difficult, unless the would be sponsorer sees reasonable value in return. No one wants to give away anything for free without any expectation in return.
The key is to make a good proposition they can’t help but take.

Also if the past sponsorers are not coming back to do again, that’s dangerous. That means they have not got what they expected previously. And hence they don’t see any meaning to help you further, in the upcoming events.

If you get a few repeat sponsorers, your job becomes a lot easier in conducting future events. Ideally sponsorers to compete, to contribute their best!

Though difficult, the event organizers must be able to define the RoI for them, and in metrics that interest them, even if they dont ask explicitly.

Souvenirs/ Swag:


This makes attendees remember the event & the organizers for sometime, as long as it offers some value / service.

Also this presents a lot of branding / marketing opportunities, the organizers can sell to sponsorers & other vendors.

And often this may not cost much, and it’s more of a project management.



Feedback forms

feedbackAlong with souvenirs, if feedback forms are given, you have best chance of getting some very useful info….from participants.





 Membership forms

If your goal is increase membership, apart from making the event successful, adding membership form helps.
Also it gives enough info to people who like to join later. That’s indirectly preparing them to be member.


Message from Stage

In any event stage or dais is the most important place, and centerpiece of attention for all. The program schedule must be planned in such a way that, there’s slot intended for supporting the organizations goal, and the communication to be perfectly crafted marketing pitch, and it should be brief.

This must be
Not too obsessive, but a must : a subdued, but uncompromising, well planned communication

Other monetizing / money making opportunities:


Like in-film advertising, in-event partnerships to be considered.
A lot depends on quality & quantity of crowd you are able to pull for the event, and how you negotiate with vendors etc.

Some Donts:
photos of core members, or special privileges to them – it makes all others outsiders or feel abandoned etc while Group photos of whole attendance might be good ideA.
Also honoring one two people of the organization helps indirectly sell the organization to new as well as to the existing members.

Ideally there is a lot more you can do, by letting your creative juices flow.

Hope this article makes you think hard before planning for your next event, and would be delighted to know any feedback. Thanks for your time.

3 websites could have made User Experience a lot more sense !


Website is any business’s best marketing tool, no discussion required.

For businesses predominantly web based, website is nothing less than oxygen for life. But many companies, including some big blue chips,  have not been giving enough importance  to web design, that so directly impacts user experience, and hence business ( aka Revenue).

Here we had a look at some local Hyderabad based SMEs, how they are doing in terms of user experience design, of their websites, and also mentioned how we can help improve it.

GDH is new age site to help with attending to all domestic household work.

Logo is too much of ‘we’. It can be better as ‘we verify, train, and place’. Only a suggestion, we won’t go beyond that though, here.

This current site of is a far better in many aspects, compared to their old website.

The image (#1) on the home page  is misleading, to say the least, for a furniture site, and is not giving right message to visitors. Hence we proposed a  better image option, as shown.

Also the side box (#3), for choosing different help options, not all that great, and is actually confusing confusing. In our suggested image, we removed the two buttons at the bottom, that will make it simple to choose among the given options.

For an average person, who wants to have a view what‘s there before buying ( giving mail id /phone numbers) into something,  this will not look good! Hence suggest the site owners to allow visitors to have a glimplse of the kind of profiles they can choose inside, without revealing their identities/coordinates.

(#5)  ‘how it works’ was given major facelift in our suggested solution, which is more contextual.







Here too, we identified a few, where it can make maximum difference for site visitors.

Total home page is outmoded, and redundant. The home page banners (#1) can be done splendidly, the menu (#2) at the top right corner, can be done away with.

The difference between Advance Search & General Search is silly. Menu-search box (#3) can be improved/optimized a lot, for look & functionality.

See how better the look & design, by addressing just these.

Also footer not used properly. Instead of bland footer (#6), we have done major change by making it look spontaneous & intuitive!

Hope the site owners will think seriously & make it better.

i-lend is an innovative platform that promotes peer-to-peer lending, and this is again website-driven.

Their site has been the same for quite some time. requires too much info to be processed, while most visitors are not ready while browsing, even while making financial transaction !

Couple of points, from our quick observation of the website:

  • A lot of text is there, it should be reduced by at least 70%. (No one is reading that much!) This can be accomplished by moving all text into extensive terms & conditions sections.
  • You can increase your conversions by putting a simple 90 seconds animation video :  to show ‘How it works’ on home page.
  • ‘Discussion forum’ might be a better option, where all can come & discuss ( read relevant traffic), which can be easily moderated, as required.
  • Groups must be done away with. ‘Blog’ can also be removed, and the respective content can be under ‘resources’ , next to terms & conditions,andpress releases etc
  • Differentiation: Most important of all, peer2peer process has to be emphasised, told why/how it is a better option, in the light of existing bank, credit card, or other conventional options.

Trust the image suggested can make a lot of difference to the site’s user experience, and hence the positive vibes can mean an increased business.




The site is sure to give you headaches, with multiple scrolls all over their home page. If not for the railways contract (& other similar) is exclusive, the site is sure to drive away most of its visitors.

Tolerance levels are very low for website visitors, especially if there’s another option that will become death-knell for this site. No doubt it must be losing crores of rupees by creating such pathetic UI/UX, and missing opportunities to leverage its current monopoly.


This has to be in brief article slightly covering a few SMEs, and IRCTC ( as it was recently in the news, as Government is looking to accelerate its growth).


We believe these suggested changes can help a lot in spreading the word, and in leveraging the website.

We strongly suggest frequent optimization test process, to constantly drive website performance to the peak. Can contact us for further info reg the same.

Trust you find this article serves as a primer for UI/UX for novices and other businesspeople, and feel free to add if you think it will add more value to the discussion.

Digital Marketing – The Key Question Is To Do In-house Or To Outsource !

digital marketing 4

When you own a company which like all others is doing business online then you have to take care about its digital marketing. Now the questing is to hire a SEO firm or learn to do it yourself or have an in house team to handle it. It is very tough to find an answer to these questions.2013-08-23 15:34:52Depending on the type of business and the work at hand in some cases outsourcing may be the best choice. While in some cases building an in house team may come handy and doing it yourself may also be a good option. A mix of the alternatives available may also come to your rescue. Online or digital marketing may include terms like search engine optimization (SEO), pay-per-click or PPC management, web design, online PR, content marketing, brand journalism, email marketing, mobile marketing.

Let us discuss about some of the major factors that will help you take the correct decision on choosing what is appropriate for your business:digital marketing 1What will be the Expenses involved?

You have to give a thought to what will be the expenses of Digital Marketing whether you are planning it to be in house or outsourced. Anything less than 200 USD per month will not be enough if you are planning to outsource as anyone who is ready for this rate are sure to be fake.

If you decided to do it yourself running an efficient online marketing campaign will cost you at least $3,000 per month. On the other hand the cost of hiring an in-house SEO professional will cost you at least $50,000 per year for an entry-level SEO professional who has few months of experience. For an experienced SEO professional with two to three years of experience you will have to shell out $70, marketing 2How much your business is dependent of digital marketing?

If online marketing is a critical part of your business say you are an online retailer who has millions in the bank and your entire business depends on how you execute your online marketing strategy then this is the scenario when you would want to have at least some sort of in-house team in spite of engaging in some outsourcing. You should learn some SEO as your entire business depends on it. Also as it is mission-critical online marketing has to be something you get educated about and get involved in.

On the other hand if your business can run without online marketing then there is less reason to do your SEO and other online marketing work in-house. You can utilize this time focusing on your core competency rather than worrying about marketing 3Do you have the required Experts available?

Now say you have analyzed the above two questions and you do not have budget albeit you still need to do online marketing then your only choice is to go in-house and do it yourself. Now you have to look at the expertise and if you don not have the required expertise then you have to learn.

If learning looks cumbersome and you have some budget to hire someone in-house but you may still have trouble finding the right expertise in your area. Depending on the location where your business is set up you may find plenty or less SEO experts. The same challenge is there when you are hiring a firm. Solution is you can always outsource or hire long distance relying on phone, email, video conferencing and other tools for communication.

You can also hire and manage in-house talent long distance. Though it may you a bit uneasy to work with people whom you cannot see face to face. Being open to working long distance will only increase the expertise available to marketing 4How much control you have after outsourcing?

Outsourcing does not mean that you will be losing all the control or will be out of touch with what is going on with your marketing. You will proactively monitor how the firm you have outsourced to is performing and helping your business grow. At any point if you have any concerns you have all the rights to question them and get a clarification.

The answer for when you should do your own digital marketing in-house rather than outsourcing it is not easy. You have to do a lot of research and consider all the factors.

If you are planning to outsource your digital marketing Branddigi is one of the best partners that you can rely on. So pick up your phones dial the number and get in touch with our experts at Branddigi.

DIY Sites or Web Designers – The Answer is here

Web design

Now that you have finally made the decision that you need a new website you are probably in dilemma if you should hire a professional or try to build it yourself. Assuming you are a small business or a tech savvy person you are considering doing it yourself or take the DIY website route. While for some this can be a great decision but for others this can also lead to a disaster.Web design Many people believe a website is very simple thing to build. We just need a logo some basic color them and text. They then venture down the DIY website path only to find themselves going astray. Finally when they are in the middle of the project they realize that the whole web design process is more challenging than they originally visualized.  When website design is done correctly it involves lot more than just text, colors and logo. Let us look at some of the pros of hiring a specialized web designer along with the cons of using a do it yourself site.

Also read Hottest Web Design Trends To Consider For Face-Lifting Your Website Professional LookThe Professional Look The moment someone visits your website they tend to form an opinion of your business. This opinion is based entirely on the look of your site. Imagine that. Even if you provide the best service in the world or your products are the best your website is the one doing the talking. What do you want it to say? While DIY sites have to be built by you and may lack the professional like as you are not an expert at designing but when you go the extra mile and hire a professional web design company, they’ll notice the difference and your first impression will be significantly more positive. Device CompatibleMaking your site device compatible If you have little knowledge of new and upcoming technology standards for mobile websites but still plan to go with DIY websites then this can cost you big. You will not be aware of what solutions to use to make your website mobile compatible. If you weren’t aware of responsive web design then your website will fail on mobile devices. Instead hiring a professional web designer will build your site using the required technology. webdesignTime taken to build your site On one hand where the DIY sites are very time consuming, as you will have to first learn how to write the code and other technicalities. Professionals on the other hand can develop your site much faster as they are more experienced. While learning the coding process to develop a website may appear as a time waste you can work on drafting the more important marketing plan and hire professional web designers for your website. If not you will have to first work on the website and then the marketing plan. hire-web-designerDo you know the Technicalities As a businessman you may be good at numbers but may not know what is Search engine optimization, Website Performance Optimization, Analytic and security features which form an integral part of your website. Professional web designers are aware of all these technicalities. A professional website designer will guide you through the process and teach you about design best practices and make sure these elements are used within the project. Web PerformanceIs your website performing well Most of the websites developed using DIY do not perform optimally as they should. A web designer with experience knows the various plugins and 3rd party tools to integrate into your website to provide speed and security. These tools are a necessity for most WordPress sites and even more important for sites outside of WordPress where security may not be as strong.

Also read 3 Key Aspects of a Good Website SEO Perfect Company Where is your site placed in the search results For people who design a website on their own SEO is probably their last priority. They are not aware that without SEO their website in most cases will never appear on the first pages of Google. This means that nobody will find you when they search in Google. An expert web designer will code your site using SEO techniques and make sure you site comes in the top when searched for in Google.

Also read How to Redesign your Website Without Affecting SEO? Stressful business woman working on laptop When DIY sites can be used? If you are new and have budget constraints and only need a basic website to house and promote your business various DIY websites that are available can let you design, publish, and host your site for free or sometimes you will have to pay a small monthly fee. These services all feature “What You See Is What You Get” (WYSIWYG) website editors. In other words, you don’t have to know a single line of code in order to build your own business website and design it using the templates that are shown and you site will look exactly the way you customize these templates. Godaddys and Weebly are examples of DIY sites that offer you these features. no-coding One should look at their website as an investment but not as a cost as they will fetch you a lot of money later. Also the investment is not as costly as may think. With CMS systems and plugins coming into existence the cost of hiring a professional web design company to do your job has come down. However the ROI has been ever increasing. So do you want a DIY website or a professional web designer? The answer is with you. As few questions like do you have the time for building your own site using the DIY features? Do you have the budget to hire a professional web designer? Do you want your website to look very professional? Do you want to stand out when compared to others in terms of performance? Do you want your site to be first in the search list? If your answer for these answers is yes then you are on the right page as our team of expert designers can help you in creating your dream website within no time. So don’t wait just call up and approach our team without wasting any more time.

Also read Stand Out Online with Right Content

Hottest Web Design Trends To Consider For Face-Lifting Your Website

Web Design Trends

With the online market growing from nothing to everything there is nothing that a customer cannot order over the internet. Right from vegetables to buying a house everything is possible now with a click of the button. And if you are a business catering to the needs of the customers then your web site has to change with time and adopt the latest designing techniques to impress your customer. Let us look at some top trends that will help you.

 Flat UI

Flat UI Design

 Have you ever thought that simple can be superb ? Do want your web page to be loaded quickly and be responsive to change in browser size across different devices easily? Are you comfortable using simple elements, typography and flat colors in your web site ?

 If your answer to all the questions is yes then Flat UI Design will perfectly fit your web designing requirement.

 Apple’s latest iOS 7 software update is the best example for the design.

 A mixture of smooth colors united with total simplicity which will bring all your websites and web applications to life.

 minimalist webdesign


 Do you believe in Less is More? Just strip everything down in your web site to a stage where you cannot remove further to improve the design. The resultant design you have achieved simplicity and you have achieved Minimalism design.

 The mantra is no jazzy colors. No fancy images. Just content and nothing else but content. This straight to the point web design will replace everything in future as your customer does not want to spend more time decoding your web page but rather would like to grasp the entire information in a glance.

 Aka latest Windows Operating system 8 is the best example of the Minimalism design trend which is roaring in the market.

 Apple skeuomorphism


Are you using the real world objects to imitate your application because it is important for your business that users relate to the real world and understand the feature even without any help only by looking at the feature? Just a glance and they should be able to name the feature. Then you are already using Skeuomorphism design.

 If not what are you waiting for put the thinking caps on and identify the real world examples that you can relate your application with and get started for a new journey.Best utilized when your application is running on a mobile device and the touch screen nature of the smart devices will give an impression of touching real world objects.

 iBooks website which has adopted a wooden bookshelf with book covers to represent its digital content is a perfect example of skeuomorphism at work.

 Video Content

Video Content

There are millions of customers out there who understand things better when they are watching a video or animation rather than reading through long paragraphs. They think spending less time as the most important constraint while browsing; playing a video is a perfect bait to catch such potential customers.

With videos and animations becoming more and more cheaper to produce the future is indeed going to see a lot more of it, especially when it comes to introducing yourself to the world.

A look at this Spotify page and you will want your web sites to adopt the video content design to woo the customers.

 Context sensitive navigation

Context sensitive navigation

Annoying your customers with buttons and options that are permanently displayed all over your website? Add to the confusion are they actually using them often? Stop confusing the customer by making a smart move. Show them what is required only when the focus is on the object or when they want to see.

 Context sensitive navigation will help you redesign your web sites. Hide the unwanted buttons. Do not show the options until the user hovers over a link or selects an entry. Make your design simpler and delight the user by presenting the options when he chooses to see them.

 Gmail shows message action buttons only when you select the message and your applications visually appear much simpler than they really are.

 one page website

One Page Scrolling

You have just started your business and have limited pages to offer that can fit into a single page. All of your content can be served from within a single page and  your clients will be able to see your entire websites page by vertically scrolling up or down.

However please be noted of the considerations to make when choosing One Page Scrolling. Have a refined purpose for your design, triage your content to fit a single page, and create an interesting layout. Keep a check on these focal points and make your single page design meet its full potential.

 With this design already making name in the business community debutant brands are adopting it quickly to expand their business.

 Quick User Registration

 Quick User Registration

After searching through various search engines the customer has zeroed on your website. He needs to register before he can proceed and clicks on the registration link and finds a full page registration form. 90% of the clients will close your website as they have already wasted time in searching the right match and do not want to waste time filling forms.

 Do not worry. Just keep the registration quick and easy. Add an express registration form with 2 or 4 fields and see what wonders it can do to your business.

 Many popular sites today have adapted to this design and cashing on the increased user registrations. While some sites can directly link with your Facebook account details, sites like Tradus and Snapdeal may just need your phone number and address to register.

 fixed navigation

Fixed Navigation

Your users are really tired of scrolling up and down the pages and it is always a pain when one wants to go to the top or bottom of the page as he has to scroll the entire page up or down. And if the pages run through numerous paragraphs it is even more annoying for the user. A very small and interesting design addition which is very practical is to add menu items that are always available on the top of the page and the user can simply click on them to navigate to the required area in the website. It is a very simple change yet a great UX improvement which will satisfy you customer greatly and increase the hits of your website.

They, quite simply, make browsing a website far easier. Having a main menu of options at your immediate disposal is a major advantage in the impatient user’s cap, especially if the website has an exhaustive amount of content contained within.

A really big part of the Internet is already become smart and using this design and most of the other websites will soon have a fixed navigation or something similar.


So what are you waiting for? Do not waste any more time and connect to our BrandDigi expert’s team for support. With highly experienced web designers on board we can make your web site depending on your business requirement while you can start mesmerizing your customers and make sure that your clients do not leave your website without visiting your websites payment page.