Google Glass & its impact on Marketing

Google Glass – Why and Why not? Startling the populace with its inventions is now one of the daily chores for the company Google. By now, Google has occupied an inevitable place in people’s life solving their equations within a fraction of seconds. Now and then it keeps on delivering devices to people which was […]

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Tween Marketing Trends – A Case Study

If your company or brand wants to reach the preadolescent market, this is our report for you. Research/Study states that urban preteens and teens have easy access to technology, applications, websites and various online platforms more than their parents and older family members. This demographic aged between 10 -12 are the decision makers. They have […]

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Stand Out Online with Right Content

Content is King (as quoted by Bill Gates, long ago), and will be a King, forever. We are at the cusp of fundamental paradigm shift. In this information overload age, content plays bigger role than ever before, and as it’s necessary for any business entity, not only to educate, but to stand out from the […]

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12 ways to boost your Mobile App in Market

How BIG is the mobile app market? Global revenue from app stores is expected to rise by 62% this year to $25 billion, according to Gartner, and it’s going to be over $63 billion market, by 2017. Over 500-1000 new apps being launched daily. It requires over 75000 downloads ie., chart boosting in a single […]

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Traditional vs Digital Marketing : What you must know

An IT enterprenuer was under impression that Digital Marketing is expensive, and not for every small business. A real estate company just went with half page paper ad, just because everyone else doing it! A very successful export company is sponsoring events, expecting branding & sales, and met with no return!!! An event industry business […]

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3 Google Analytics metrics Business Owners must track

Businesses spend good deal of money to bring up their website, and keep putting in recurring investments for online marketing. But, often they are ignorant about what is working and what is not working? All businesses may not be able to engage agencies, to help with the required analysis. However irrespective of the size of […]

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Digital Marketing Checklist

This ‘Digital Marketing Checklist‘ helps enterprises that are eager to benefit most from the latest Digital media Marketing strategies & tactics. Given that there are over one billion active people across the globe (as mentioned in the infographic as below) spending ever increasing time on Social Media, there is a huge opportunity for any business […]

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