Will Myntra’s app-only gamble pay off?

  With the latest news that Myntra – the largest online fashion retailer in India is going to shut the traditional shop from 1st May 2015, it has become imperative to go back to the online retailing industry with the latest statistics and analyze the impacts. Flipkart had acquired Myntra in 2014 and Mr. Bansal […]

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Google Glass & its impact on Marketing

Google Glass – Why and Why not? Startling the populace with its inventions is now one of the daily chores for the company Google. By now, Google has occupied an inevitable place in people’s life solving their equations within a fraction of seconds. Now and then it keeps on delivering devices to people which was […]

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Stand Out Online with Right Content

Content is King (as quoted by Bill Gates, long ago), and will be a King, forever. We are at the cusp of fundamental paradigm shift. In this information overload age, content plays bigger role than ever before, and as it’s necessary for any business entity, not only to educate, but to stand out from the […]

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12 ways to boost your Mobile App in Market

How BIG is the mobile app market? Global revenue from app stores is expected to rise by 62% this year to $25 billion, according to Gartner, and it’s going to be over $63 billion market, by 2017. Over 500-1000 new apps being launched daily. It requires over 75000 downloads ie., chart boosting in a single […]

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Traditional vs Digital Marketing : What you must know

An IT enterprenuer was under impression that Digital Marketing is expensive, and not for every small business. A real estate company just went with half page paper ad, just because everyone else doing it! A very successful export company is sponsoring events, expecting branding & sales, and met with no return!!! An event industry business […]

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