Over 100 Digital Marketing Tools listed here, can help e-commerce business owners promote their products or services online. These tools will also help business owners devise strategies in light of the results or analysis derived from some of these tools.

Customer Engagement Tools

Hub Spot CRM –A powerful tool to manage your CRM – free – https://www.hubspot.com/

Typeform – Engage your visitors using popup forms – free – https://www.typeform.com/

Survey Monkey – obtain valuable feedback from customers using surveys – free – https://www.surveymonkey.com/

Inselly – A solution for selling products on Instagram – free – http://inselly.com/

Charlie – Find multiple social profiles of people you meet – free – https://charlieapp.com/

Rebrandly – Shorten your URL to make it look more credible – free – https://www.rebrandly.com/

Segment – Collect customer data from multiple sources and manage it using one account – Free – https://segment.com/

Wistia – Promote and manage business’ promotional videos with content control option – free – https://wistia.com/welcomeback

Word Press – Design free websites or blog pages with easy-to-use designs and themes – free – https://wordpress.com/

Medium – A platform to share blogs and articles with millions of readers – free – https://medium.com/

Peek – Get feedback about your website or app from real people through video based interviews – free – http://peek.usertesting.com/

Hub Spot’s Blog Topic Generator – Generate multiple blog topics using your keywords for your businesses’ SEO or Content Marketing – free – https://www.hubspot.com/blog-topic-generator

Content Idea Generator – Generate creative ideas for your articles and web content – free – http://www.contentideagenerator.com/

Go Squared – Convert your visitors in real time using Go Squared’s Chat software – 14 Day Free Trial – https://www.gosquared.com/

Hello Bar – Attract your customers by designing messages for them – Free – https://www.hellobar.com/

Blogger – Publish your blogs which will be accessible to millions of readers – free – https://www.blogger.com/about/

YouTube – A video sharing website accessible globally – free -https://www.youtube.com/

Vimeo – Share promotional or informational videos for generating traffic for your website and app – free – https://vimeo.com/ Similar Web – Identify leading marketing trends – free – https://www.similarweb.com/

Email Marketing Service

Benchmark Email – Online email marketing tool used to increase customer engagement – free – https://www.benchmarkemail.com/?p=598262

Mail Chimp – organize and send bulk emails to facilitate your e-commerce business – free – https://mailchimp.com/

SendinBlue – Send newsletters, bulk emails and SMS to facilitate your marketing efforts – free for 9000 emails – https://www.sendinblue.com/

Mailjet – All–in-one email marketing tool – free 6000 emails per month – https://www.mailjet.com/

Mailgun – email management API for sending and receiving emails – free – https://www.mailgun.com/

Competitor Research

HeatSync – attain competitor analysis for better decision making – free – http://heatsync.com

KeywordSpy – Free competitors’ PPC & SEO keyword search software – free -http://www.keywordspy.com/

Follow – Get detailed insights of your competitor’s website – free – http://follow.net/

Spyfu- allows you to spy on keywords competitors are using – Starting at $33/month https://www.spyfu.com/

Social Sharing

Flare – add a widget to your blog or content, enabling visitors to share it on their social profiles – free – https://wordpress.org/plugins/flare/

AddThis – make your content shareable by adding widgets – free – http://www.addthis.com/

Social Plugins – allows your customers to save, like and share your website content on Facebook – free – https://developers.facebook.com/docs/plugins

LinkedIn Plugins – Add LinkedIn widgets to your website content – free – https://developers.facebook.com/docs/plugins Pinterest Goodies – helps in pinning and sharing your work – free – https://about.pinterest.com/en/browser-button

Keyword Research

Google Trends – Research top ranking keywords to enhance your content – free – https://trends.google.com/trends/

Internet Marketing Ninjas – an on page optimization tool. – free – https://www.internetmarketingninjas.com/seo-tools/free-optimization/

WordStream – A frequently updated database with millions of keywords and long-tail keywords – free -http://www.wordstream.com/free-keyword-tools

Ubersuggest – Find the latest keywords not updated in Google keyword planner – free – https://ubersuggest.io/

Keyword Tool –The best alternative to Google Keyword Planner, receive over 750+ keywords – free -http://keywordtool.io/ Google Keyword Planner – Research top trending keywords to optimize your content – free – http://adwords.google.com/keywordplanner

Alexa – Receive top keywords and competitor analysis to enhance your content – 7 Day Free Trial – http://www.alexa.com/ SEMrush – find out the best keywords for your website – 7 Day Free Trial https://www.semrush.com/sem/

DIY Graphic Tools

Canva – Graphic designing and editing tool for your blogs, graphics, presentations, etc – Free -https://www.canva.com/

Pablo –Design engaging images for your posts – free – https://pablo.buffer.com/

SEO Tools

SEO Bin – allows you to optimize your title tags and meta description tags – free -http://seobin.org/

Snippet Optimizer – Preview how your link appears on search engines to make adequate changes – free – http://snippetoptimizer.net/

Microsoft Free SEO Toolkit –Review and enhance your SEO content for better search ranking – free – https://www.microsoft.com/web/seo

SEOBook – Check your content for SEO and limit excessive keyword density – free – http://tools.seobook.com/general/keyword-density/

Screaming Frog – This tool is a website crawler that helps your URLs to crawl better – free – https://www.screamingfrog.co.uk/seo-spider/

WebCEO – Get a detailed SEO report of your website to improve content quality – 14 Day Free Trial – https://www.webceo.com/

Lipperhey – It analyzes quality, searchability and popularity of your website – free – https://www.lipperhey.com/en/

GeoRanker – Get accurate real-time local SERP Rankings Reports – free – https://www.georanker.com/

Open Site Explorer – SEO optimization tool for website backlinking and link building – 30 Day Free Trial – https://moz.com/researchtools/ose/

SEO PowerSuite – Easy to use SEO tools to promote your website – free – http://www.sps-software.net/

Google Tag Manager –Optimize and manage website tags for better SEO – free – https://www.google.com/analytics/tag-manager/

Lead Generation

Sumo – A tool that helps increase your website’s traffic – free – https://sumo.com/

Rapportive – generate LinkedIn leads by receiving relevant profiles in your Gmail – Free – https://rapportive.com/

Voila Norbert – Generates 50 corporate leads – free – https://www.voilanorbert.com/

Social Media Management and Analytics

Buffer – share the page you are reading easily – Free for 1 user https://buffer.com/

Conversion Score – Discover your social media conversion rate – free – https://www.socialbakers.com/

SharedCount – Find out how many followers, shares and likes you have on each social media platform – free – http://www.sharedcount.com/

SumAll – Monitor your business and social media metrics – free – https://sumall.com/

Hootsuite – manage all your social media accounts from one app – free – https://hootsuite.com/

Social Analytics – Collect and analyze statistical online data – free – https://getsocialanalytics.com/index.html

Socialbakers – the most accurate social media analytics and reporting tool – free -https://www.socialbakers.com/suite/social-media-analytics-and-reporting

Latergramme – schedule Instagram posts for better visibility – free – https://later.com/

Quintly – Optimize your social media performance by tracking and benchmarking – 14 Day Free Trial – https://www.quintly.com/

Content Optimization

Convert Word Documents to Clean HTML – Easily converts text files to be published to HTML content with the same formatting – free – https://word2cleanhtml.com/

Quick Sprout – Connect your Google Analytics account with Quick Sprout and grow your website’s traffic – free – https://www.quicksprout.com/

Facebook Analysis

Wolfram|Alpha – get a detailed Facebook report of your page or profile – free – http://www.wolframalpha.com/facebook/

LikeAlyzer– Measure and analyze the effectiveness of your Facebook pages – free – http://likealyzer.com/

Fanpage Karma – Get insights of your Facebook page to engage fans better – free for one page – https://www.fanpagekarma.com/ Barometer – Get a detailed performance report of your Facebook pages and posts – free – http://barometer.agorapulse.com/

Twitter Analysis

SavePublishing – Detect tweetable phrases with a single click – free – http://www.savepublishing.com/

Tweriod – Increase effectiveness of tweets by posting at the right time – free – http://www.tweriod.com/

Mentionmapp – Stay in updated with latest tweets and hashtags on twitter – free – http://mentionmapp.com/

ManageFlitter – a Twitter management tool – free – https://manageflitter.com/pro

TweetDeck – a social media dashboard to manage twitter accounts – free – https://tweetdeck.twitter.com/

The Latest – Get notifications of the latest news and links links on twitter to – free – http://latest.is/

Visitor Activity and Heat maps

Must Be Present – Get a detailed engagement report of all your social profiles – free – https://mustbepresent.com/

Mixpanel – A digital footprint monitor for all devices – free – https://mixpanel.com/

Inspectlet – Records visitor sessions on your website and reports their activity pattern – free – https://www.inspectlet.com/ Mouseflow – Monitor visitor’s navigation on your website – free – https://mouseflow.com/

Crazy Egg – its heat map and scroll map reports help understand your website visitors – free – https://www.crazyegg.com/

Live Website Chat Zendesk Chat – Connect with your visitors in real time – free for 1 account – https://www.zopim.com/

SalesIQ – Live chat software – free trial – https://www.zoho.com/salesiq/

E-commerce Software

Magento – Enhance visitor shopping experience – free – https://magento.com/

Opencart – Add a checkout cart to your website for a seamless shopping experience of your visitors – free – https://www.opencart.com/

osCommerce – Sell your services and products securely by setting up an online store – free – http://www.oscommerce.com/

Zen Cart – open source shopping cart software – free – http://www.zen-cart.com/

CubeCart – e-commerce solution for your website – free – https://www.cubecart.com/

Domain Appraisal

Estibot – Appraise your domain by better search engine ranking – free with limitations -https://www.estibot.com/

Appraisal – Domain appraisal tool for better search engine ranking – free – http://domainindex.com/

Web and Social Analytical Tools

Google Analytics – a tool to analyze and track website traffic – Free – https://www.google.com/analytics/#?modal_active=none Hotjar – collect user feedback to turn visitors into customers – Free for personal use – https://www.hotjar.com/

Simply Measured – Get social media insights – Free demo – https://simplymeasured.com/

Crowdfire – A social analytics tool that increases your Instagram and Twitter’s post reach – free -https://www.crowdfireapp.com/ Cyfe – an all-in-one dashboard app that helps in monitoring and analyzing data – free – http://www.cyfe.com/

Google Mobile Friendly – check your website for mobile friendliness – free – https://search.google.com/search-console/mobile-friendly?utm_source=mft&utm_medium=redirect&utm_campaign=mft-redirect

Maxymizely – optimize website content and placement – free – https://maxymizely.com/

Website Evaluation and Tests

WebpageFX – Check the readability score of your website – Free – https://www.webpagefx.com/tools/read-able/

Hemingway – Simplify your website or blog content to make its interpretable by any reader – free – http://www.hemingwayapp.com/

Pingdom Website Speed Tool – Check your website’s speed and responsiveness with detailed reports – free – http://tools.pingdom.com/fpt/

After the Deadline – Check writing errors of your web content and save editing time – free – http://www.afterthedeadline.com/ Website Grader – Grade your website against key metrics – free -https://website.grader.com/

Grade My Website –Get a free analysis of your website – free – http://www.grademywebsite.com/

Down for Everyone or Just me? – Monitor your website’s downtime – free -http://downforeveryoneorjustme.com/

StatusCake – Check your website’s uptime every 5 minutes – free – https://www.statuscake.com/

Uptime Robot –monitoring tool to check website’s uptime, downtime and response time – free –https://uptimerobot.com/

Five Second Test – Test the first impression of your website – free – http://fivesecondtest.com/

Readable – find out how readable your content is – free – https://readable.io/


Believe these help anyone immensely. Please feel free to communicate to add any new tools if  missed out here.